3-way play: art galleries + curators + artists

In view of the contemporary art scene's need for support and visibility, a group of curators and galleries in Madrid have decided to join forces for the first time with the aim of achieving increased synergies between artists, professionals and the public.

3-way play is an initiative that seeks to make the emerging art scene more dynamic and shed light on recent efforts by curators and artists working with Madrid's art galleries, whose support is so important.

Participating galleries invite a curator to present a project in their space. The conditions for projects to be exhibited are open and agreed upon between both parties. The goal is to bring together the work of each party involved in the incipient, committed process of collecting art and to help it reach both the general and specialized public.

3-way play will be a regular event on Madrid's annual contemporary art calendar.

© jugada a 3 bandas:
art direction: Virginia Torrente
graphic design: Andrés Mengs
coordinator: Bernardo Sopelana
web design: ensegna.com
sponsored by:
with the help of: